OUR SHORT STORY
It all started in 2001 when two cousins set up a tiny store at the back of The Australian Heritage Hotel specialising in corporate beverages.
Originally branded 'The Australian Wine Emporium' due to the wide range of fine wines on offer. The little store continued to grow as did the range - hence the rename to 'Shorty's Liquor' and the move to larger premises in Rhodes Shopping Centre in 2004.
It was four years later that Shorty’s moved back to the city, taking ownership of an Ultimo warehouse and turning its eye to corporate beverages exclusively for their beloved corporate customers.
As the business has grown, so too has the Shorty’s team. A passionate and dynamic team of hospitality experts, client advocates, digital marketers and delivery drivers push the envelope for our clients every day.
Headquartered in Ultimo where we also house our second* most valuable asset - many of the most remarkable wines from around the world. *second to our team and clients of course.
The rest of Shorty's story is yet to be written - if you're not one of our clients yet join us and write the next chapter with us.
PARTNERSHIP & PASSION
To foster mutually-beneficial partnerships and passionately deliver on every aspect that retains and fosters loyalty and longevity.
MANAGING DIRECTOR, FOUNDER 2001
"It has become endearingly known as the Shorty's way of doing things and starts with the first stage of our recruitment. Our clients and our suppliers are part of our Shorty's family and a true extension of our team, so much so we are often invited to many client and supplier functions, birthdays and weddings."
The corporate destination of fine wine, liquor and gifting in Australia though our premium product, powerful partnerships and superior service.
NATIONAL SALES MANAGER, JOINED SHORTY'S IN 2014
"With many of Australia's largest companies as our clients, we are well on our way to achieving our vision. With an estimated 50% market share in Australia's largest market Sydney - we have set our sights on expanding market share in Melbourne and Brisbane."
OUR BRAND PERSONALITY
‘The Go-to’: We are relied on by suppliers, producers and customers alike for our expert knowledge and skill. We are your passionate, dependable, reliable, agile problem-solvers.
PROCUREMENT MANAGER, JOINED SHORTY'S IN 2010
"It's not uncommon for our suppliers to ask us to deliver to one of their clients who is in a pickle because we can make it happen faster than they can. At Shorty's its very much a two way street, we all work together to make it happen."
7 DRIVERS OF SUCCESS
Customer centricity, premiumisation, exceptional service, multi-market brands, bespoke client offering, supplier partnerships, diverse sourcing base.
GM, OPERATIONS & TECHNOLOGY, JOINED SHORTY'S 2012
"A key factor of our business growth has been our ability to strategise and then implement. We are also not afraid to pull the pin on a concept or plan when needed and laugh about it over a glass of wine."
OUR CORE VALUES
TRUST, INNOVATION, EXCELLENCE, SERIOUS PASSION